My co-worker Michael and I designed the BAYC x BAPE capsule collection with the delightful team at Bape.

The collection dropped exclusively at ApeFest Hong Kong, and sold out within hours.

The two ‘ape’ brands have surprisingly similar ethos. And our idea was to return to a time when streetwear could be fun and give less fucks.

My role: creative direction, art direction, copywriting

ApeFest 2023: Hong Kong. 3 days of meetups and mayhem in Hong Kong. We hosted a truly global audience who traveled from 55+ countries. This year we focused on community connection, and it showed.

My favorite parts? Recreating the BAYC clubhouse IRL, musical guests MC Jin & DJ Soda, the BAPE x BAYC collab drop, a big announcement with Magic Eden, and a very special BMW experience.

Special shoutout to Chad who was the force who made this all happen.

My role: ECD
A huge team worked hard on this event. 💚
Agency partner: Jack Morton

A story about the perils of pooping. I developed the Jimmy the Monkey storyline and the original concept for the game Dookey Dash.

Dookey Dash was an endless runner type game where apes raced through the sewer in pursuit of a key that was stuck in Jimmy’s butt. We called it a ‘skill based mint’ because a player’s spot on the leaderboard determined the rarity of their prize: one of a brand new NFT collection.

We ended up seeing apes pay pro gamers to play for them, and pro gamers buying apes to play. The #1 scoring player was Mongraal, a Fortnite pro. He sold the top prize for 1.6mm.

My role: story & character creation, game concept, creative direction

Film by Buck

Game creative by Rizzo and Make Me Pulse

2nd Trip was the second time Voyagers got to travel to Otherside. I developed the overall story of the experience and the OS creative team did a spectacular job making the event the most fabulous, competitive, hour ever spent in the metaverse.

In addition to developing the story outline & guiding the creative team, I wrote the live event script.

Me: story creation, overall creative direction, show writer

CD art: Citron, CD gaming: Santeezy, Art directors: Dawn & Raven, Narrative support: Blurry

My role: story creation, creative direction

Film by Buck

Who are the Kodas and where do they come from?

My role: story creation, creative direction

Film by Buck

I led the creative on developing Otherside, a fantastical metaverse. This included forming the concepts for the world’s environments and characters.

I then personally directed a team of 25+ artists to create the Otherdeed collection for Otherside. Completed in about 4 months, we designed 29 biomes, unique resources and artifacts, and the iconic Koda characters.

The collection sold for 319 million dollars.

My role: story, brand & world creation; world building; creative direction

Shout out to the ART TEAM!

A brand new collection of 30,000 mechs. I directed a team of 15 artists to create the HVs (heavies).

My role: creative direction, character development, systems design, art direction

AD: Stew; Creative Lead: Lowbellie; Art: Vivec, Lovans, Whim, Tom, Lapis, Hermit Crab, Wyndham, Tavo, Santiago, Jules, Tazer, Z, Igor, Cryptid, Hidir; Brand Design: Rust, Hank, Oz

I wrote, directed, and art directed the First Trip into the Otherside metaverse. Almost 5,000 Voyagers explored Otherside together, powered up the Obelisk, and defeated a drunk Koda in an epic group boss fight.

Bonus: The sets, characters, and story were used in Snoop & Em’s 2022 VMA performance!

My role: creative director [story, gameplay, art]

A selection of work that I helped to oversee as VP creative at Yuga Labs. The work on this page was made by our talented creative/brand leads and their teams.

A film about pads.

My role: art direction, writing

Partner: Diana Vilibert

Director: Allie Avital

Prod co: SLMBR PRTY Films

Made with love at Something New

A campaign to introduce LOLA and their ingredient story to a whole new audience.

My role: creative direction, writing, art direction

Partner: Diana Vilibert

Directed by Chloé Wallace

Edited by Tania Mesta

Made with love at Something New

Check out the website we made too!

A brand refresh for Bonafide which makes hormone-free menopause solutions. Menopause symptoms can last for 10+ years and until recently the only medical solution was HRT (hormone replacement therapy).

We created a new, rejuvenated photo look and rewrote the brand’s copy to be more scientific, straightforward, and informative.

And we helped to launch their new vaginal probiotic!

My role: art direction, copywriting, brand strategy

Partner: Diana Vilibert

Photography by Nicole Mason

Made with love at Something New

A campaign to introduce LOLA and their ingredient story to a whole new audience.

My role: creative direction, writing, design

Partner: Diana Vilibert

Art direction: Brianna Laurice & Rebecca Alvarez

Photography by Gelcream

Made with love at Something New

A campaign to introduce LOLA’s new and totally redesigned pad.

My role: art direction, writing, design

Partner: Diana Vilibert

Photographer: Stephanie Dimiskovski

Made with love at Something New

Campaign for the 2018 & 2019 Open Enrollment periods.

My role: concept, art direction, design, writing

Made with love by a lot of people at Output & Oscar

We made these films to show the extra care that Oscar members receive behind the scenes. 

My role: concept, art direction

Made with love at Output

A series of films — starring real people — created with the goal of explaining how the Facebook News Feed works. 

My role: concept, creative and art direction, design

Made with love at B-Reel