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BAPE x BAYC
My co-worker Michael and I designed the BAYC x BAPE capsule collection with the delightful team at Bape.
The collection dropped exclusively at ApeFest Hong Kong, and sold out within hours.
The two ‘ape’ brands have surprisingly similar ethos. And our idea was to return to a time when streetwear could be fun and give less fucks.
My role: creative direction, art direction, copywriting