A brand refresh for Bonafide which makes hormone-free menopause solutions. Menopause symptoms can last for 10+ years and until recently the only medical solution was HRT (hormone replacement therapy).

We created a new, rejuvenated photo look and rewrote the brand’s copy to be more scientific, straightforward, and informative.

And we helped to launch their new vaginal probiotic!

My role: art direction, copywriting, brand strategy

Partner: Diana Vilibert

Photography by Nicole Mason

Made with love at Something New